The Dodge Caravan is here to stay…..for now

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The end WAS near. As we recently reported the Dodge Grand Caravan was on its last life however now it seems that Fiat Chrysler Automotive Group cannot make up their mind about the tried and true warhorse’s future. Dodge has recently announced the re-branding of the most recognized name in the mini-van market will not occur through the 2017 model year.

“This is great news” one customer told me “We really were worried about what to order if the Grand Caravan went away completely.” That sentiment is surely echoed in the minds of fleet managers and consumers across the country. Now the question arises, is this just a stay of execution or a true change of strategic direction?

 

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